Released on: June 23, 2008, 12:42 am

Press Release Author: Vaishvi Gupta

Industry: Real Estate

Press Release Summary: New Delhi:
Impacted by the Western style of living and growing desire among the urbane to bring
in designer bathrooms of their liking into their homes, bath product ranges have
been transformed from mere commodities to haute couture products. Century, venture
of Prabhat Sanitaryware Pvt. Ltd. which is one of the second largest flush cisterns
manufacturing companies in India, is now launching its exclusive range of most
voguish and elegant bath faucets that will stylize your bathroom to unimaginative
folds thus making your bathroom one of the most decorated places in the entire
house.


Press Release Body:
During the launch, Mr. L.N Aggarwal, Managing Director of Century said that "Bath
products are no longer perceived as `commodities\', they are now viewed as fashion
products and our bath faucets are extremely unique in terms of design and quality.
The quality of our products remains unparalleled to any other bath accessory in the
Indian market. They are all in sync with the international quality standards and
have the capability to give tough competition to Italian bath products".

He further added that "Apart from this, our designs are also incomparable to other
designs present in the market. For instance, cross handle design today is made by
many other similar companies, but at Century, the same design is made in a different
way which makes it stand out amongst others."


The sanitary ware market in India has grown at a fast pace in the past 5-6 years,
with key players enhancing their production capacities to double folds. India has
come up as a major bath and sanitary ware market in the Asia-Pacific region. The
organized sector forms more than half of the total market by value but in terms of
volume, unorganized players hold the major share. Housing and institutional sectors
are the major growth drivers. Sanitary ware demand mainly comes from new projects
and replacement market.

With 4 production facilities in Delhi and 2 in Kalamb, Himachal Pradesh, the company
has an annual turnover of INR 400 Million. It has a Pan India presence through
retail outlets present across the country. It has a strong product distribution at
all retail stores spread countrywide. Another specialty of Century bath accessory
is that these products are properly functional even when the water pressure is low.

Sunil Verma, Country Head, Century said, "Understanding the needs of modern
consumers and their lifestyle, we decided to launch our stylish range of bath
accessories in the market. All our products are best suited to meet the requirements
of advanced consumers."





Coming up with wide array of bath faucets, consumers would be availed with vast
options to choose from. Keeping in view of the changing lifestyle trends, the
company decided to launch this category of products that will be most suited to go
in sync with the needs of any sophisticated consumer. The company is also in the
planning to come up with the range of stylish kitchen appliances and luxury bath
tubs in the near future.

About the Company

Since its inception in the year 1975, Prabhat Sanitaryware Pvt. Ltd. under the brand
name of Century manufactured products like Kitchen Sinks, Flushing Cisterns, and
Seat Covers and so on. Spread in more than 300,000 Sq ft area, the company has a
strong Pan-India distribution network across the country. It is also counted as one
of the largest Flush Cisterns manufacturer company with multiple cistern range. It
has its products in the market under 6 six brand names like Century, Indica,
Symphony, National, Safari and Heritage. The company holds 1200 dealers/ retailers
and 30 distributors across the country.

The company employs the latest technology and methods to deliver good quality
products to the consumers. The company's general manufacturing and production
capacity is 2 tonnes per day or 50 tonnes per month. It has a total of 6 production
facilities countrywide with more than 450 employees.



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